At a social and cultural level, far from representing the demise of capitalistic modernity, postmodernism indicates its triumph. While the roots of contemporary consumer culture are located in the commercial revolution of early modernity, recent decades have witnessed a massive intensification of consumerism (Bartholomew). Jameson analyzes this cultural logic of late capitalism and argues that there have been three stages in capitalism: market capitalism, the monopoly stage, and our own stage of
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